You are currently viewing Cartflows review: Building funnels in WordPress

Cartflows review: Building funnels in WordPress

A customer journey or sales funnel is a complex path made off a series of pages and triggers based on how a potential customer interacts. You can cobble together your custom mix of tools such as Leadpages combined with an email marketing provider or use an all-in-one solution such as Clickfunnels.

In both cases, you don’t own your content. Moreover, if you’re running your site on one of the most popular CMS, WordPress and it’s self-hosted, you’re building your funnel outside of your infrastructure. It often means that learn a whole new interface and way of doing things.

Enter Cartflows. It’s a WordPress plugin to build sales funnels integrating with WooCommerce. It means if you’re already running a WordPress site, you need to install WooCommerce for Cartflows. It will allow you to create a customer journey with as many order bumps and upsells as you need, all the while owning the entire funnel including the checkout.

Another boon is that you can tap into the vast ecosystem of WordPress and install any kind of plugin to enhance your site as well as that it can help you save money on the subscription fees.

Cartflows is installed in over 200’000 WordPress sites. There are 2 versions of Cartflows. It’s only in the paid version called Cartflows Pro that you have features such as upsell and downsell.

Pros and cons of Cartflows

Cartflows sits on top of WooCommerce, the native shopping cart plugin for WordPress sites. You can build as many funnels with as many steps as you see fit for your business. It comes with templates for landing pages, checkout page, upsells, downsells, order bumps, and thank-you pages. It works with the known WordPress page builders such as Elementor, Divi, and more.


  • Ease of use
  • Cost-effective while being very feature-rich
  • Modern templates
  • Works well in WordPress
  • You own all your funnels and content
  • Enhance the WooCommerce checkout process


  • If you’re not comfortable with WordPress, you’ll find you’ll have a learning curve
  • As it’s a WordPress plugin, you’re responsible for the security and maintenance of your site and funnels

Who is Cartflows for?

Anyone who is already running a WordPress site and wants to sell on the internet. Actually, the last sentence can be rephrased to “anyone who wants to sell on the internet”. But of course, you need to satisfy the prerequisite of using WordPress and Woocommerce.

Cartflows gives you more tools than “just” a shopping cart software. You can build the entire journey a customer takes from being aware of you or your product to pressing the checkout button and paying.

If you don’t want to rely on subscription services because you want to own your content or because you want to save money, Cartflows is an interesting proposition.

How easy is Cartflows to use?

Since Cartflowss integrates with WooCommerce, it follows the user interaction principles of WordPress. It comes with templates that work with all popular page builders such as Elementor, Beaver Builder, Divi Builder, The Architect, and Gutenberg. So, you can just import the templates and then customise, or build your own.

Once you’ve installed Cartflows, you can start its wizard that helps you set it up. To be able to sell, you first need to add your products.

After the products, you add and design your flows. When you click on add new flow, the flow templates gallery opens and you can select a pre-built flow or create one from scratch.

Cartflows template gallery

You can customise the flow templates as well as the page templates. Everything is clearly labelled so that using it is intuitive. To customise the page templates, you’ll be using your favourite WordPress page builder or the default WordPress Editor.

Cartflows design

The design of the templates is all modern, mobile-ready and attractive. This is because a founder of the WordPress Astra Theme was co-creator.

How to manage your ecommerce store in Cartflows?

You’ll not be managing your store in Cartflows but in WooCommerce. For an in-depth look at WooCommerce jump to WooCommerce review.

Cartflows integrations

Since Cartflows sits on top of WooCommerce, you have the full selection of all the plugins and themes that the vibrant community of WordPress has to offer.

What marketing and SEO tools does Cartflows have?

We’re not going to look at the standard marketing tools such as SEO or blogging (which have been covered in the WordPress review).

Add bump orders, upsells, downsells to any WooCommerce product type

Adding orders, upsells, or downsells is as simple as checking a checkmark when you design your checkout page.

Add an order bump to your checkout

Split testing

Each step can be split tested. You can split test the copy, images, button colours, and more. Cartflows will monitor the traffic so that you can optimise your funnels.

A/B split test your steps

Other nifty marketing tools are dynamic links, countdown timers, abandoned carts, and coupons.

Payment options

Payment options are part of the shopping cart so it’s handled in WooCommerce.

Cartflows security

You are responsible for securing your WordPress installation since it’s a plugin for WordPress.

Cartflows customer support

For pre-sales questions, you can fill in the contact form. There’s also a support ticket system. The help centre is well organised and well documented.

Cartflows pricing

You can use the basic Cartflows plugin for free, but that’s quite limited so that you can’t use features bump orders. You can get the pro version as an annual license for $299 or a lifetime license for $999.

Reasonable pricing

Is Cartflows the right tool for you?

If you know you’re running many campaigns and thus have many customer journeys, you’ll find Cartflow a joy to work with. It’s very easy to use, assuming you know and like how WordPress works.

Go for the basic version first to get to grips with it and once you’re comfortable, upgrade to the premium version to get the advanced features.

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