If you look at the email automation space, new contenders are popping up all the time. You can only conclude that email is not dead, even with all the social media and direct messaging apps. In fact, the opposite is true. If you believe the service Optinmonster, 99% of all of us check our email every day.
Still, email needs to undergo a change. Changes in Apple’s email client mean that email providers for example don’t know if an email was opened or not. Hence, you have to design your email with interactive elements enhance your engagement rate.
Knowing this, a new player in the email automation space has entered the market in 2020. Mailmodo believes wholeheartedly email isn’t a dying communication form but needs to be interactive, not unlike a mobile app. It wants to improve the conversion rate by removing the click. The click that makes you leave your inbox and takes you to a website to do something.
Mailmodo uses a technology introduced by Google in 2016. With the AMP (accelerated mobile page), it allows you to send emails with embedded interactive elements. So, instead of sending static emails with links to a website where your customer can buy a product or take part in a survey, you can directly embed a buy button, form, calendar, and other widgets, all without a line of code.
Pros and cons of Mailmodo
Just as your run of the mill email marketing provider, Mailmodo has a gallery filled with predesigned templates and a no-code drag-and-drop editor you can use to customise them. But in contrast to your standard email marketing provider, the emails are built with AMP tech so that you can embed anything from feedback forms to a meeting scheduler.
At the time of writing, AMP in email is not widely adopted yet and needs some tech skills. Mailmodo seems the first to give you tools to build AMP emails without code.
Just as other email marketing providers, Mailmodo is a hosted solution. This means you don’t need to worry about maintenance, security, and other technical stuff. You just need an internet connection and get to use it via your browser. All you need to do is pay it a monthly subscription fee.
- Easy to use
- Free forever plan
- The server for sending mails (SMTP) is not provided and you need to it up; this can be a bit tough on the not so tech-savvy
Who is Mailmodo for?
If you want to increase your conversion rate, improve email engagement, and get better ROI from your email marketing, Mailmodo is the way to go. In more detail, if you’re a marketer for startups, small businesses, large enterprises, and anything in between with this goal try out this service.
A typical use case is to send emails for abandoned carts, very practical if you run an online store. Within such an abandoned cart email, your customer can go through the checkout process in the email itself. Think of AMP like this: Anything that you can do on a normal website can also be done with Mailmodo.
How easy is Mailmodo to use?
It’s always nice to see a service designing its signup process to be user-friendly and not asking for your credit card. If you’ve used an email marketing provider, you’ll get to grips with Mailmodo within minutes. You’ll find all the tools in the left side menu.
You won’t have a learning curve with Mailmodo. Everything is easy to find and well-labelled. There are also no endless submenus to hide away features so that everything is a click away.
There may be a small hiccup in setting up Mailmodo to send emails with your custom domain. But you can always send the instructions to your tech team. However, until the settings are verified it takes some time and you can’t get cracking.
At first glance, Mailmodo is just like a standard email marketing service. You get templates and the obligatory drag-and-drop editor. But you also can connect to services that you already use to send transactional mails. These are triggered based on events recorded in your CRM or on your sites.
Since Mailmodo doesn’t provide you with tools to capture and grow your list, you need to import your contacts or add them through API.
Contact management is just like in any other email marketing provider, except that you can create dynamic segments. This means that when a contact matches a condition, they’ll be automatically added to the segment. The segment gets updated over time. You can also define static segments. The segments are based on user property such as the location or company name. They can also be based on user behaviour.
Having a self-updating segment is interesting for you when you want to send personalised messages at the right time. You can send the messages through the customer journey automatically.
Just like other email service providers, it provides a gallery with predesigned templates. What sets it apart is that you can create interactive, app-like emails with AMP and as a fallback, there’s the static HTML email.
Mailmodo gives you all you need to design your email and launch a campaign. You also get to create user journeys in Mailmodo. It comes with a drag-and-drop journey builder so that you can design the journey. You can add conditional steps and delays.
Analytics and reporting are also not missing. You see directly how many of your subscribers have engaged in the campaign itself.
You can use Mailmodo as a transactional email provider. This means you need to connect it with services your marketing services and CRMs that you already use. For that, you can use the native integrations to services such as Hubspot. You can also use webhooks and its Rest API to build your connections.
If you don’t have a developer at hand, the practical service Zapier or Integromat can connect you with another 3000 tools. There’s also Pabbly, although it’s not listed in the integrations.
Wherever you are, you’ll find the chat icon in the lower right-hand corner. This will open the help centre where you can chat with support or query the documentation.
Mailmodo bases its pricing structure on the number of contacts you have and on how many emails you plan to send a month. Also, if you want to work in a team, you need to upgrade your account.
Is Mailmodo right for you?
Email marketing is still growing. It’s part of an $8 billion marketing automation industry. But with changes in regulations and technology, it’s increasingly more difficult for marketers to get their audience to open the emails. Mails get ignored or are forgotten.
So, if you want to improve your email conversion, one way is to simplify the user journey and miniseries the steps. Mailmodo reduces the friction making it easy for your audience to take the desired action.
But, it’s still in its early stages so there may be some features missing that you absolutely want such as a tool to capture leads.