Growing your company means in essence increasing your sales. But that is easier said than done. It already starts with tracking down a prospect, then getting their contact info. Now…

One more has entered the world of email marketing providers. Even with so many contenders around, there's still space for more. For one, it's considered the king of the tools…

Digital marketing nowadays is fast paced. Customers are using different tools, apps, social media, channels and devices. Navigating the intricate landscape of customer interaction can become overwhelming. This is where…

Email is indispensable: You use it to send invoices, subscription confirmations, password reset, purchase orders, and of course marketing messages. This is why you need your mail to arrive properly…

When you first start with marketing, it all seems to be so overwhelming - so much stuff to do. You have to make your brand and products known. You have…

Although email marketing can get the smell of spam fast, it's still an essential tool for businesses to strengthen customer relationships and maximise ROI. Email newsletters have the full spectrum…

Not so long ago, everything in marketing was done by hand. Fortunately, technology never stops evolving. When the rooster didn't croak at the right time, alarm clocks were developed. When…

As online retailers, your email marketing needs are different and so it's not exactly ideal to use your run of the mill email marketing provider. You want to be able…

Building a business isn't only about marketing and selling to your customers. Ideally, you want to accompany your customers all throughout their life cycle. Communicating with them doesn't stop after…

Marketers can't ignore digital marketing. Understanding how digital marketing contributes to the overall success of a company, marketers know just how important it is to invest in email marketing automation…

Even with the convenience of social media, it's no exaggeration to say that you still need to grow and look after your list if you want to make some big…

If you look at a customer journey, from when someone becomes aware of your brand until they convert into a paying customer it takes around 22 days. And all along…

Even if email is not modern and cool anymore since instant messaging is getting more and more popular, it still is one of if not the most important tool in…

Email is one of the most important tools for a marketer. It's both effective and result-oriented. And its results are nothing to be scoffed at; the return can be anywhere…

In marketing, it's all about building and nurturing relationships with your customers. It works well if you can meet in real life. But what about if everything is shut down…

Sendgrid is like a Swiss Army knife for all things email. No matter if you're a developer, a marketing specialist, or a business owner, Sendgrid can help with your customer…

Perhaps the most important aspect of doing business is marketing. The reason why is because you can build and grow your customer base. But with all the new ways to…

For years, it was ecommerce has been trending upwards. But it has seen a surge with the advent of the coronavirus pandemic and all the measures to keep people safe…

Promoting a product or a service is an integral part of your marketing and with it of your business. Email marketing is one of the tools in your marketing toolbox…

Follow-ups with email, email newsletters, coupon and discount mails, in short, email marketing is crucial for your marketing, be it to increase awareness or to announce new products. Love it…

You probably already know the ROI of email marketing (it's between $36 and $42 depending on the source). Now you probably also have heard of text marketing and perhaps also…