Perhaps the most important aspect of doing business is marketing. The reason why is because you can build and grow your customer base. But with all the new ways to get in front of people, some businesses are asking themselves if email is still the right method.
If you look at the average ROI of email marketing (it’s between $36 and $42 depending on the source), you get a sense that it’s without question an important tool in your toolbox. It also stands out because it makes it possible to reach out to a great number of potential customers with a tap of a button.
In order to do this effectively and get the most out of it, you need to use a reliable email marketing provider, especially if you working in a fast-moving and multi-disciplinary team.
While reasonably priced, Mailjet is considered a reliable email marketing service. It offers the core features you’d expect from email marketing such as templates with a drag-and-drop editor, contact management, personalisation, and analytics. It also allows you to send transactional mails and SMS.
Mailjet was founded in France in 2010 and acquired by Mailgun in 2019. It serves around 130’000 clients around the globe including household names such as The Body Shop. Since it’s based in Europe, it’s GDPR compliant and ISO 27001 certified.
Pros and cons of Mailjet
Mailjet is a hosted solution for marketing and transactional mails. It’s built for developers and marketers, allowing members in a team to collaborate and exchange messages on a variety of emails in real-time regardless of where they are.
You can use it for all dinks of email marketing campaigns, from newsletters to automated and transactional emails. It also comes with an API so that you can integrate it into different applications, online stores, tools, and websites. It also helps you manage inbound emails.
- Cost-effective prices
- No credit card required at signup
- Forever free plan for up to 200 contacts and 6000 emails a month
- API is easy to work with and well documented
- Intuitive and easy to use
- Signup forms including confirmation email and page included
- Mailjet editor supports almost 20 languages, including French, German, Russian
- Basic automation – more like glorified autoresponders
- Basic segmentation
- No chat support
Who is Mailjet for?
Mailjet doesn’t target a specific industry. But with its collaborative workspace where you can assign roles to your team members, it’s making it easier for remote teams to collaborate.
If you answer one of the following questions with a yes while keeping in mind that advanced features are not essential for you, then Mailjet is solid choice for your marketing automation.
- Are integrations essential for you?
- Is collaboration important for you?
- Are you on a shoestring budget?
- Are you privacy conscious or need to be GDPR compliant?
On the other hand, if you need advanced segmentation and automation or if you want to have an all-in-one solution that also includes a landing page builder, CRM, or funnel builder you’d be happier elsewhere. Take a look at MailerLite, Engagebay, or Convertkit.
Mailjet user interface
After signup, a checklist – more like a full setup guide helps you get the most out of Mailjet. It takes you step by step through what you can do in Mailjet, starting with setting up a test email campaign, then importing your contacts, designing your email template, and to the more advanced features such as automation or team management.
There’s also a setup guide for developers. It will take you through everything you need, from making your first request and personalising your emails with the help of its templating language to advanced features such as using webhooks and integrating with external applications.
This virtual training helps you find your way in Mailjet. That being said, the user interface is clean with a top navigation menu. The elements are well organised and well labelled, so it’s easy to use.
Email campaigns are the bread and butter of email marketing. This is also why it’s the first tab in the top navigation and everything revolves around creating and sending mails as well as the stats.
Once you’ve written the subject line and determined the sender email address, it’s time to design your email. You get to use a pre-built template from Mailjet’s gallery, re-use one of your templates, built one in HTML, or code one in MJML.
For this review, I’ll just go ahead and choose a pre-designed template. With the help of Mailjet’s drag-and-drop editor, you can customise and add content to the chosen template. It’s easy to use, just click the type of block you want, then drag and drop it where you want. The editor also allows you to personalise any block of content in your email.
You can set conditions to blocks of content that should only appear to a certain segment. Also in the editor itself, you can create versions for your A/B split tests.
You can collaborate with your team members on your email design and see in real-time who is doing what. You can grant different roles such as
Even if Mailjet is not considered an all-in-one email marketing solution, it helps you capture leads. The tool to capture information from visitors to your site is called Mailjet Subscription Widget. It’s made up of 3 parts
- A signup form
- A confirmation email
- A confirmation page
You can create an embedded or a pop-in widget. For both kinds of widgets, it’s almost pain-free to design and customise the form, email, and page with the provided tool. The pre-built templates are pretty versatile so that they can be used for almost all websites.
Since Mailjet is GDPR compliant, once a subscriber submits a form, they need to confirm their email address. This is a boon for you: You know it’s a valid email address and you end up with a list of people who’re interested in what you have to offer.
List management, segmentation, and personalisation
You’ll want to send personalised and targeted communication. Mailjet allows you to segment your list based on criteria like interests, demographics, and behaviour, although this is limited to only clicks and opens. You can’t be more specific and create a segment based on product page views or past purchases.
Even though there’s a tab labelled automation, it’s more a series of automated emails that are triggered by the behaviour of your audience. This means you can’t build a workflow with conditional steps.
Mailjet has prepared templates for such autoresponders, such as a welcome or birthday campaign. But, there are no templates for when you’re running an online store and want to set up an abandoned cart sequence. There’s also no automation for managing your contacts – tagging, changing attributes, or moving between lists. And, you get this basic automation only when you’re subscribing to Premium or above.
This is where Mailjet shines. It has over 80 integrations, ranging from ecommerce to CRM and analytics. As Mailjet is targeting inter-disciplinary teams, it also provides an API for developers. With the API, you can also link to any service you want – if you’ve got the skills.
You’ll want to see the facts and figures if you do marketing otherwise you’re flying blind. This is why stats and reports are so important. As you’d expect, Mailjet gives you openers, clickers, bounces, and unsubscribes. The good thing is you can export this data too.
Depending on what plan you’re subscribed to, you’ll get 24/7 support or you’d have to wait. Perhaps a better bet would be to query its help centre.
You can choose from plans including the free one. Just know that sending mails with the free plan means that your mails are branded with Mailjet. Also, you won’t have any automation. As for the pricing, Mailjet strikes a balance between features and cost-effectiveness. But this also means that you need to
Is Mailjet right for you?
Mailjet is a solid email marketing provider. It’s easy to use and comes with all the basic essential you need to run your email campaigns. That being said, it’s nothing special. Except if you’re working in a remote and multi-disciplinary team. Then you’d probably find its multi-user collaborate feature pretty cool.
Since Mailjet’s plans are based on the number of emails you send in a month, it could be worth looking at if you have many many subscribers but don’t send more than 15’000 emails a month. Then it’s probably hard to beat Mailjet’s Premium at $25 per month.