You might have heard how Apple's operating system is limiting companies’ abilities to track people around the web, most notably Facebook. This is how its Safari browser blocks tracking cookies.…

Last week was not such a glorious week for Facebook. It suffered its most devasting PR debacle yet and then its services went offline globally for hours on Monday and…

Today is the day that Apple is rolling out iOS 15 and along with it the new Mail Privacy Protection. Email marketing is one of the most effective tools in…

Marketing automation promises many advantages: A more consistent pipeline of high-quality leadsShowing the right message to the right audience at the right time while of course saving time and moneyTrack…

Any business, regardless of industry, wants to have a log of visitors to their website. The ultimate goal here is to return these visitors to paying customers. Did you know…

When you're running a business, it's a given, you have to do marketing. After a while of marketing, you see that you run from pillar to post so that your…

After figuring out the goals of your business, you know that you're going to have a bespoke website. Perhaps you've already chosen a web developer and the last piece of…

Let's assume you already have all the underlying components (domain name, hosting, email accounts, etc) in place and you're in the happy position where your website gets plenty of traffic.…

So you have compiled your needs and wants as to what your website needs to do for your business. You also have jotted down what skills you have or have…

You have an idea in mind and want to launch your business. You also know that every kind of business needs to have an online appearance, be it an agency,…

When you have determined in which niche you want to start, it is time to find your name. Nowadays it is difficult to find a name that you can also…

You are ready to take the plunge and start your own business. It is now easier than ever to start your own online store. But there is more to this…