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Read more about the article Google’s new approach to 3rd party cookies

Google’s new approach to 3rd party cookies

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In its years-long undertaking to phase out third party cookies and replace it with privacy-friendly data insights, Google has proposed a new method. Called Topics, Chrome will assign areas of…

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Read more about the article What are your marketing options without 3rd-party cookies?

What are your marketing options without 3rd-party cookies?

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When Chrome, the last of the 3 mainstream browsers, moves to block third-party cookies in 2022, this raises the question where do marketers get their data? Marketers will still want…

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Read more about the article Is it all doom and gloom with the looming cookie death?

Is it all doom and gloom with the looming cookie death?

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You might have heard how Apple's operating system is limiting companies’ abilities to track people around the web, most notably Facebook. This is how its Safari browser blocks tracking cookies.…

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Read more about the article What’s the impact of Facebook’s downtime on digital marketing?

What’s the impact of Facebook’s downtime on digital marketing?

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Last week was not such a glorious week for Facebook. It suffered its most devasting PR debacle yet and then its services went offline globally for hours on Monday and…

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Read more about the article Will Apple’s new email privacy change email marketing?

Will Apple’s new email privacy change email marketing?

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Today is the day that Apple is rolling out iOS 15 and along with it the new Mail Privacy Protection. Email marketing is one of the most effective tools in…

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Read more about the article 10 reasons why marketing automation fail and how you can avoid frustration

10 reasons why marketing automation fail and how you can avoid frustration

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Marketing automation promises many advantages: A more consistent pipeline of high-quality leadsShowing the right message to the right audience at the right time while of course saving time and moneyTrack…

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Read more about the article What is a marketing funnel and how it can help you make more sales

What is a marketing funnel and how it can help you make more sales

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Any business, regardless of industry, wants to have a log of visitors to their website. The ultimate goal here is to return these visitors to paying customers. Did you know…

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Read more about the article All about marketing automation and why you need it

All about marketing automation and why you need it

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When you're running a business, it's a given, you have to do marketing. After a while of marketing, you see that you run from pillar to post so that your…

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Read more about the article Guidelines for choosing the best web host for your needs

Guidelines for choosing the best web host for your needs

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After figuring out the goals of your business, you know that you're going to have a bespoke website. Perhaps you've already chosen a web developer and the last piece of…

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Read more about the article How to add a shopping cart to your existing website

How to add a shopping cart to your existing website

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Let's assume you already have all the underlying components (domain name, hosting, email accounts, etc) in place and you're in the happy position where your website gets plenty of traffic.…

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Read more about the article How to select the ideal web designer for your business

How to select the ideal web designer for your business

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So you have compiled your needs and wants as to what your website needs to do for your business. You also have jotted down what skills you have or have…

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Read more about the article How to choose the optimal website builder for your business

How to choose the optimal website builder for your business

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You have an idea in mind and want to launch your business. You also know that every kind of business needs to have an online appearance, be it an agency,…

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Read more about the article How to find and register your domain name

How to find and register your domain name

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When you have determined in which niche you want to start, it is time to find your name. Nowadays it is difficult to find a name that you can also…

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Read more about the article 8 Things to do when starting your online shop

8 Things to do when starting your online shop

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You are ready to take the plunge and start your own business. It is now easier than ever to start your own online store. But there is more to this…

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