Google’s new approach to 3rd party cookies
In its years-long undertaking to phase out third party cookies and replace it with privacy-friendly data insights, Google has proposed a new method. Called Topics, Chrome will assign areas of…
What are your marketing options without 3rd-party cookies?
When Chrome, the last of the 3 mainstream browsers, moves to block third-party cookies in 2022, this raises the question where do marketers get their data? Marketers will still want…
Is it all doom and gloom with the looming cookie death?
You might have heard how Apple's operating system is limiting companies’ abilities to track people around the web, most notably Facebook. This is how its Safari browser blocks tracking cookies.…
What’s the impact of Facebook’s downtime on digital marketing?
Last week was not such a glorious week for Facebook. It suffered its most devasting PR debacle yet and then its services went offline globally for hours on Monday and…
Will Apple’s new email privacy change email marketing?
Today is the day that Apple is rolling out iOS 15 and along with it the new Mail Privacy Protection. Email marketing is one of the most effective tools in…
10 reasons why marketing automation fail and how you can avoid frustration
Marketing automation promises many advantages: A more consistent pipeline of high-quality leadsShowing the right message to the right audience at the right time while of course saving time and moneyTrack…
What is a marketing funnel and how it can help you make more sales
Any business, regardless of industry, wants to have a log of visitors to their website. The ultimate goal here is to return these visitors to paying customers. Did you know…
All about marketing automation and why you need it
When you're running a business, it's a given, you have to do marketing. After a while of marketing, you see that you run from pillar to post so that your…
Guidelines for choosing the best web host for your needs
After figuring out the goals of your business, you know that you're going to have a bespoke website. Perhaps you've already chosen a web developer and the last piece of…
How to add a shopping cart to your existing website
Let's assume you already have all the underlying components (domain name, hosting, email accounts, etc) in place and you're in the happy position where your website gets plenty of traffic.…
How to select the ideal web designer for your business
So you have compiled your needs and wants as to what your website needs to do for your business. You also have jotted down what skills you have or have…
How to choose the optimal website builder for your business
You have an idea in mind and want to launch your business. You also know that every kind of business needs to have an online appearance, be it an agency,…
How to find and register your domain name
When you have determined in which niche you want to start, it is time to find your name. Nowadays it is difficult to find a name that you can also…
8 Things to do when starting your online shop
You are ready to take the plunge and start your own business. It is now easier than ever to start your own online store. But there is more to this…