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How easy is it to build a website with the AI-powered Bookmark?

Bookmark approaches the website building market from a different angle. It aids you in building your website with AI and it claims it can create your business site in just minutes. With AIDA (Artificial Intelligence Design Assistant), it learns your needs and then automatically builds your site in 30 seconds. You can then add the finishing touches, that is customise your site with the drag-and-drop editor.

Its AI is powerful enough so that you can create your business website, online store, and landing pages. Bookmark was founded in 2014 by David Kosmayer and is based in Toronto, Canada. It has gained wide popularity since it gives you a plethora of customisation options combined with ease of use and the ability to make changes on the fly. And all you have to do is tell AIDA what functionalities, images, theme, and purpose of your site you need, and voila, the site is built for you.

Pros and cons of

The AI-powered website builder Bookmark comes with all you need to create the site you need and customise it to your liking with little to no coding skills. You can subscribe to the cloud-based and all-in-one service.


  • Ease of use
  • Forever free plan
  • All themes are responsive
  • Ecommerce app mobile app
  • Fair pricing
  • Multi-lingual support


  • Advanced SEO only on paid plans
  • Blogging engine is a bit basic

Who is Bookmark for?

Bookmark is targeting not tech-savvy people and small businesses who want to have a professional-looking website. It’s beginner-friendly and built from the ground up to be easy to use. You can build all kinds of websites, from a blog to an online store and business site.

How easy is Bookmark to use?

You can create your account by using your Google+ or Facebook account information or go the traditional route and provide your name, email, and password. Once you’ve signed up, you can answer the questions that AIDA asks you.

The first time you log into your account, AIDA asks you questions about your business and your preferred website style

The questions AIDA asks may feel familiar, you may have seen them asked by Jimdo or Wix. After you’ve answered the questions, it took AIDA really only 30 seconds to build your site. From here on, you can customise to your heart’s content. You’ll find in the lower right-hand corner the icon to open AIDA. This pop-up guide will help you get the most of your website customisation. It shows you how to do things like changing the fonts, customising sections and pages.

And if you feel really disappointed with the site, you can hit the button Re-Create Website in the pop-up guide

The drag-and-drop editor is clean and easy to navigate. Everything is well-laid out and well-labelled. It has thoughtfully added a redo and undo button. You can add elements by hitting the Modules option and then dragging it where you want. To speed up the building process, Bookmark has pre-designed content blocks. These content blocks are used for specific purposes such as a checklist or a call to action.

Both the AI as well as the well-designed editor make it so that even for beginners, there’s almost no learning curve.

Bookmark themes and design

Since Bookmark is heavily using its AI, it doesn’t have a standard template gallery. It’s all done with the help of AIDA and each time a website is built, it has its own structure. All websites are mobile-ready.

The theme of a website is based on your business type as well as your website style. It’s one of the questions that AIDA asks when you create a new website.

Instead of a theme collection, AIDA asks what your website style is

How to manage your ecommerce store in Bookmark?

If you upgrade your account to the Business Plan (Bookmarks highest plan), the shopping cart is included which allows you to sell unlimited products. The shopping cart comes with all the functionalities you need to run and manage your online store.

You find everything related to your online store in the option Features

You can connect your store with online market places such as Amazon and eBay. You can also add and manage discounts as well as shipping and tax for different countries.

Bookmark’s integrations

When you create a new site AIDA asks if you want to connect your account with the major social media. For automations, you can connect it to Zapier.

What are Bookmark’s marketing and SEO tools?

Since Bookmark is catering to small businesses, out of the box, it comes with some features that you don’t find elsewhere.


You can format HTML headings and add meta titles and meta descriptions. Bookmark will automatically create friendly a URL for each page and a sitemap.


You find the blogging tool under the Features option. Writing and editing a blog post is a breeze. Even though you don’t have as many options as with other website builders, it doesnt feel like an afterthought that is tacked onto the Bookmark.

Booking and reservation

If your business type needs it, you can add a booking and reservation section. By adding events, you can collect the name, email address, and phone number of people who want to attend. You can create events, appointments, and reservations and it’s up to you to fill in the details such as name, description, price, location. It even comes with a Google Maps widget.

Create an event, appointment, or a reservation


It goes without saying that once you’ve finished building your site, you’ll connect it with your custom domain. But most of the website builders don’t give you the option to connect your custom email so that you have to find a separate email provider so that you can send and receive emails using your custom domain. For that Bookmarks offers you its Advanced Email feature.

Payment options

To accept payments, you need to connect your account with a payment gateway. Bookmark gives you the option of using Stripe, Square, PayPal, or manual payment methods. You can also choose one of its 50 alternative payment options.

Bookmark security

All sites created with Bookmark are secured with an SSL certificate.

Bookmark customer support

If you can’t find your answer in the searchable help centre, you can ask your question in the chat. The team usually answers within a few hours.

Bookmark pricing

The free plan comes with some restrictions, but you get a taste of how easy Bookmark is. You can only connect your custom domain when you’re subscribed to one of its paid plans. The Ecommerce engine is only available on its top plan. Considering the features you get, the monthly subscription fees are moderate.

You can save 20% if you decide to pay yearly

Is Bookmark the right website builder for you?

If you want to have a website fast and without much hassle, Bookmark can work wonders. This can be because you build many websites or because you’re not so technically inclined. Just know that you don’t select the theme yourself and all is done with AIDA. Yet, you’ll have a professional-looking website with all the elements you need. Its ecommerce engine is solid while it doesn’t have significant shortcomings holding it back.

If you enjoyed reading about the pros and cons of Bookmark, I’d be delighted if you could share it on social media.

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