In 2011, Yannis Psarras and Panos Melissaropoulos founded Moosend, an email automation and marketing service. The company aims to be the all-in-one service provider when you or your company wants to inform your readers and customers about news, product launches, and service through email newsletters.
Moosend offers an easy-to-use interface, intuitive automation, and advanced list segmentation. These features, its many integrations along with its subscriber-based pricing make it an attractive choice for Fortune 500 companies and small businesses alike.
Pros and cons of Moosend
With its easy-to-use interface, anyone can learn and use Moosend within minutes. Moosend has an intuitive drag-and-drop editor with which you can create, design, and customise responsive emails that look good on mobile, tablets, and desktops. Creating, managing, and monitoring email campaigns is also straightforward.
- Flexible pricing with no hidden costs for businesses with over 1000 subscribers
- Excellent support that usually responds within minutes for all plans, even the free one
- Ease of use
- Email list segmentation
- A/B split testing
- Email templates that can be customised
- Powerful automation, with automation templates that can be customised
- Landing pages only available for paid plans
- List management has no sorting functionality
- No forever free plan
Who is Moosend for?
Regardless if you’re starting or already running a business, if you want to start building your email list, create a campaign, and automate your emails, Moosend is a good choice. Also consider Moosend, if you
- want to personalise your emails
- manage and segment your list
- automate list management
- create automated customer journeys
- A/B test
- improve your mailings with the help of analytics
- want to generate leads
Moosend user interface
With its intuitive user interface, it’s easy to use and navigate, unlike many of its competitors that will present you with a convoluted mess. Moosend features and controls are clearly labelled and displayed where you need them.
Similar to other email marketing providers, Moosend has a step-by-step wizard that guides you through creating email campaigns. You can create 4 types of campaigns (regular, A/B split test, RSS, and updated feeds from a URL).
Once you’ve chosen your campaign type, you will design your newsletter with Moosend’s drag-and-drop editor. Similar to a drag-and-drop website editor, you place the elements that you want in your mail and it will be responsive, that is look good on devices with different resolutions such as a mobile and a desktop, without any design or coding skills. If you have coding skills, you can dive into the code editor to fine-tune the design. Moosend thoughtfully made it so that you can save blocks such as header or footer so that you can re-use them in other mails.
At the time of writing, there are more than 50 templates for you to choose and customise, The templates can be used for different industries like for example hotel and travel or ecommerce. Moosend has thoughtfully provided a test to help improve your mail, or you could send it to your proofreader.
Sign up forms
Very practical is the signup form tool that Moosend includes so that you don’t need to hunt for another software puzzle in your marketing stack. You need subscription forms to build your email list. You can create 5 kinds of opt-in forms and they can be easily integrated with any website with the provided code or by integrating it with a plugin.
You can customise your subscription form to capture the information you need by adding custom fields. The forms are responsive across all devices. Manage the collected information by sending personalised emails or target your readers according to who has opened an email or clicked on a link.
List management, segmentation, and personalisation
You can build your list with help of the sign-up forms. As important as building the list is to bring in existing subscribers from other providers. Moosend makes it easy for you to import these with options like import from CSV or copy-paste.
To personalise, stay relevant as well as decrease unsubscription rates, use Moosend’s powerful segmentation tool. It provides you an extensive list of criteria including links clicked or the location of the reader to segment your list. Of course, you can use the custom fields to define your audience based on their interests or activity.
An annoying point in the list management is that you can’t sort your list in any way as you may be used to coming from other mail automation providers – but admittedly, that is nitpicking.
Moosend’s automation is one of its most powerful features and it’s included in all plans. Automation helps you save time and tedium so that you can reach out to your audience in a timely manner, and improve your conversion rate.
Moosend has prepared automation templates and customise them or build a workflow (a “Recipe”) from scratch. A visual editor makes creating a task or workflow simple. You can define the triggers (events that will launch the automation), conditional steps, and actions that need to be done when certain criteria are met.
Moosend will help you save time with tasks like
- welcoming a new reader
- recover an abandoned cart
Moosend offers the important and necessary plugins. If you need more, you can connect it with Zapier and leverage it. There are also options to integrate with other CMS. With its SMTP server, you can integrate your existing website or application.
In the reporting section, you can view in real-time how your campaign did. You will see precise and easy to read information on each campaign (opens, clicks, and bounces). When you click on a campaign, you get individual recipient activity, email client, and even track the location that each email was viewed.
Moosend’s live chat support is competent and usually answers within minutes. It’s available 24/7. You can find the chat icon in the lower right-hand corner on Moosend’s website and on your dashboard. On the higher plans, you will also get phone support.
The advantage of Moosend’s subscriber-based plan is that you can send unlimited emails per unique subscriber. The subscriber can appear in various lists but still counts as one.
Update: Unfortunately, Moosend has axed its forever free plan. It only offers a free trial period of 30 days.
Is Moosend right for you?
Email marketing, especially with Covid-19, can be disregarded no matter if you’re running a blog, an online store, or showcasing your work in a portfolio. So choosing the optimal email marketing service that covers your needs is key to your business.
Moosend is a great choice for small and medium-sized businesses that want to have a powerful and simple to use email marketing solution without having to shell out. It’s a well-rounded marketing service for most businesses without any glaring drawbacks.
Should you be a large company and need landing pages, you may be discontent since Moosend doesn’t offer a full suite of marketing tools. Mind, since it’s not an omnichannel marketing automation platform, so don’t expect SMS or Facebook messaging features.
Moosend is an excellent service for both the budding and seasoned marketer. Even as a one-stop solution for email marketing, its user interface is easy to grasp.
If you’re running an ecommerce store, Moosend will be remarkably useful to you, as it offers many automation templates that will save you a lot of time and tedium.
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